Compared to markets and branches with classic market and customer structures, it is visible that the construction machinery branch is characterized by small sales figures and can be seen more or less as people business. Nevertheless, for a construction machinery manufacturer or dealer, it can be an enormous competitive advantage to exactly know market developments, trends, and changes in the competitive environment to implement the right countermeasures prematurely.

Often it becomes visible that companies within the construction machinery branch do not exactly know how to handle and use data around market and competition for their strategies. Due to the limited level of distribution of market research and market analysis within the construction and construction machinery branch, there is a lack of experience and references. Building up internal know-how and making the enormous potential visible for the company, external assistance can be used. The project managers of DTO Research have an extensive experience with market research projects in the construction machinery business. They can assist you in collecting exactly the market information you need to generate a competitive advantage for your company.

• Crawler excavator, mobile excavators, and specialist excavators
• Asphalt mixing plants (mobile & stationary)
• Road rollers and single-drum compactors
• Crusher (mobile & stationary)
• Screener (mobile & stationary)
• Motor grader
• Telescopic handler
• Cranes
• Compact loaders
• Wheel loaders
• Dumper
• Generators
• Bulldozer
• Other construction machinery
• Contractors pump
• Light towers
• Excavators working tools

• Competitor analysis
• Sales figures and prices
• Generating customer insights
• Identifying buying criteria
• Benchmarks
• After-Sales optimization
• Analysis of sales and dealer networks
• Interviews with construction companies, rental companies, and fleet managers
• Preparation of M&A decisions
• Identification of sales potentials
• Identification of trends and market developments
• Sales optimization
• Desk and field research